Core Insights - The Chinese pickup truck market is experiencing a shift towards electrification, with companies like Geely Radar leading the charge in introducing new energy pickup models, including plug-in hybrids [2][4] - The current market for pickups in China is constrained by regulatory challenges, limiting their growth potential compared to other vehicle categories [2][3] - The penetration rate of new energy vehicles in the pickup segment is only 6%, indicating significant room for growth compared to the truck market's 20% [3][4] Market Dynamics - The overall sales of pickups in China for 2024 are projected to be 516,000 units, accounting for less than 2% of total vehicle sales [2] - In contrast, the North American market has a pickup market share of approximately 20%, highlighting a disparity in market acceptance [2] - Geely Radar has positioned itself as a leader in the new energy pickup market, with its electric models showing promising sales figures [5] Technological Trends - The first quarter of 2025 saw a 180% year-on-year increase in new energy pickup sales, with March alone witnessing a 220% growth [4] - Experts are divided on the optimal powertrain for pickups, with some advocating for plug-in hybrid technology due to its efficiency and adaptability to various driving conditions [6][7] - The development of intelligent and comfortable features in pickups is becoming increasingly important as manufacturers aim to enhance user experience [3][8] Consumer Preferences - The demand for pickups is evolving, with a growing interest in outdoor and recreational uses, which is driving the need for versatile and capable models [3][8] - The majority of pickups in China are used for work or dual-purpose applications, with only a small percentage being used for leisure [10] - Companies are focusing on creating products that meet specific consumer needs, such as load capacity and ease of maintenance [9][10] Future Outlook - Geely Radar plans to expand its product lineup to include various models targeting different market segments, including commercial, family, and outdoor adventure vehicles [10] - The company is also exploring international markets where electric vehicle infrastructure is more developed, such as Central America and Southeast Asia [10] - The overall trend indicates a shift towards more sustainable and versatile pickup solutions, aligning with global automotive trends [3][10]
皮卡市场新能源增速飙升 吉利雷达开启纯电+插混双动力模式
Jing Ji Guan Cha Bao·2025-05-11 11:07