“父爱如兰”入选中国品牌优秀案例！广东四会连续4年以花造节

Core Viewpoint - The "Fatherly Love Like Orchids" brand initiative from Guangdong's Siqian has been recognized as an exemplary case in China's branding efforts, particularly for its innovative approach to celebrating Father's Day through the promotion of orchids as a gift [3][4][50]. Group 1: Brand Initiative and Recognition - The "Fatherly Love Like Orchids" brand case was selected as an exemplary case in the "2025 My Favorite Chinese Brand Case" during the World Brand Moganshan Conference [3][4]. - Since 2022, Siqian has leveraged the Guangdong "12221" market system to promote the concept of gifting orchids for Father's Day, creating emotional resonance around the idea of "Fatherly Love Like Orchids" [5][6][27]. Group 2: Economic Impact and Market Development - The initiative has transformed the traditional off-peak season for orchids into a peak sales period, with prices increasing from 20 yuan to 40 yuan per pot and sales volume rising from 850,000 pots to 3 million pots within 50 days of the campaign launch [34][35]. - Siqian has developed into the largest orchid cultivation base in the Guangdong-Hong Kong-Macao Greater Bay Area, with 62 orchid enterprises and an annual output value of approximately 400 million yuan [37][38]. Group 3: Cultural and Community Engagement - The initiative emphasizes the cultural significance of orchids and their connection to paternal love, aiming to deepen the emotional narrative around the product [41][59]. - Various activities have been organized over the years, including the introduction of an AI orchid consultant and the production of a micro-drama to promote orchid culture and industry development [42][45].