一条鱼的两次关税战 如何“游”出更大市场

Core Viewpoint - The Guangdong province, known as the "hometown of tilapia" in China, is facing a second tariff battle that has prompted local producers to adapt and explore new markets, particularly focusing on domestic sales and brand development [1][2]. Group 1: Industry Overview - In 2024, tilapia production in Maoming, Guangdong is expected to exceed 270,000 tons, accounting for 31.5% of the national export total [1]. - The tilapia industry has experienced significant growth, with exports from Maoming reaching 517 million yuan in the first quarter of this year, a year-on-year increase of over 51.1% [2]. Group 2: Market Adaptation - Producers are shifting their focus from reliance on the U.S. market to expanding in non-U.S. markets, viewing the tariff issue as an opportunity for transformation [2]. - Companies are enhancing their marketing strategies by analyzing consumer preferences and utilizing e-commerce platforms to reach domestic consumers [2][3]. Group 3: Strategic Initiatives - Firms are designing products for various consumption scenarios, such as restaurant dishes and supermarket displays, to better connect with local consumers [3]. - Collaborative efforts between companies and distributors have led to significant procurement plans, with one platform establishing a dedicated area for "export to domestic sales" [3]. Group 4: Resilience of the Industry - The adaptability of the tilapia industry reflects the resilience of Chinese enterprises, demonstrating their ability to navigate challenges and find new growth avenues [3].