Bluetrum(SH:688332) Xin Lang Cai Jing·2025-05-11 12:33Core Viewpoint - The company reported a significant increase in revenue and net profit for 2024, but faced challenges in Q1 2025 with declining net profit despite slight revenue growth Financial Performance - In 2024, the company achieved revenue of 1.819 billion yuan, a year-on-year increase of 25.72%, and a net profit attributable to shareholders of 300 million yuan, up 19.23% [1] - For Q1 2025, revenue was 367 million yuan, a year-on-year increase of 1.2%, but net profit decreased by 18.21% to 45 million yuan [1][3] - Q4 2024 saw substantial growth with revenue of 571 million yuan, a year-on-year increase of 43.72%, and net profit of 93 million yuan, up 71.53% [1] Gross Margin and R&D - The overall gross margin for 2024 was 22.92%, an increase of 0.36 percentage points year-on-year [2] - R&D expenses amounted to 162 million yuan, with an R&D expense ratio of 8.9%, down 2.43 percentage points year-on-year [2] - In Q1 2025, R&D expenses rose to 46 million yuan, a year-on-year increase of 53%, with an R&D expense ratio of 12.53% [3] Product Development and Market Strategy - The company is expanding its product matrix, launching new Bluetooth earphone products and optimizing power consumption and audio performance [2] - The introduction of the BT895X chip, featuring a multi-core architecture, aims to meet the demands of AI earphones for voice processing and high-speed audio transmission [2] - The company is adopting a market-oriented R&D model, focusing on product performance and market needs, which has led to successful integration of its high-end chip series into various brand supply chains [4] Future Outlook - The company expects net profits for 2025, 2026, and 2027 to be 390 million, 499 million, and 630 million yuan respectively, with corresponding PE ratios of 30, 23, and 19 [4]