Zhong Guo Jin Rong Xin Xi Wang·2025-05-11 14:20Core Viewpoint - The "Credit Promotes Consumption Special Action" has been officially launched to enhance consumer confidence and support local specialty products through the establishment of the "Xinhua Credit Quality Products Pavilion" [3][4]. Group 1: Special Action Launch - The "Credit Promotes Consumption Special Action" aims to boost consumption and support the development of new consumption models, as outlined in the recent plan by the Central and State Offices [3]. - The action will leverage platforms like JD.com to promote local specialty products and create a comprehensive platform for showcasing and selling these products [3][4]. Group 2: Pavilion Objectives - The "Xinhua Credit Quality Products Pavilion" is designed to expand the scale of product consumption, revitalize local specialty industries, and enhance local brand recognition [4][6]. - The pavilion will focus on creating a cluster of high-quality products backed by credit, emphasizing regional characteristics through collaboration with local government and quality agricultural product enterprises [4][6]. Group 3: Strategic Approach - The initiative combines local government consumption subsidies, Xinhua credit certification, JD.com platform traffic support, and professional e-commerce operations to address challenges in promoting local agricultural products [3][6]. - The goal is to transform the sales capabilities of local products from "produced well" to "sold well," thereby enhancing sales and creating popular products [3][6]. Group 4: Future Plans - The "Credit Promotes Consumption Special Action" will provide a one-stop service for regional public brand credit protection, value enhancement, and innovative marketing [6]. - Future efforts will include annual regional public brand conferences, brand credit evaluations, and collaboration with professional e-commerce teams to drive sales [6].