Zheng Quan Ri Bao·2025-05-11 15:09Core Viewpoint - The article emphasizes the importance of enhancing consumer spending and financial capabilities to drive high-quality economic development, highlighting the role of financial institutions in implementing the "Special Action Plan to Boost Consumption" [1][8]. Group 1: Strategies to Boost Consumption - The Agricultural Bank of China (ABC) in Pu'er focuses on seven key areas to stimulate consumption, including collaboration with government and enterprises to promote trade-in programs [1]. - ABC has launched various credit card promotional activities targeting key consumption sectors such as food, tourism, and retail, resulting in a total of 120,000 yuan in benefits this year [2]. - The bank has optimized financial products and services, with personal consumption loans reaching 2.09 billion yuan, an increase of 112 million yuan since the beginning of the year [2]. Group 2: Financial Support for Small and Micro Enterprises - ABC has introduced tailored financial products for small and micro enterprises, including "Micro Loan" and "Science and Technology Loan," to address their unique financing challenges [5]. - The bank has implemented a "no repayment" renewal loan policy, providing 25.237 million yuan in support to nearly 33 clients, with a total loan balance for small enterprises reaching 4.998 billion yuan [6]. - ABC has established a professional service team to assist small businesses with policy interpretation and financial management, enhancing their operational stability [5]. Group 3: Consumer Rights Protection and Financial Literacy - The bank has strengthened consumer rights protection by establishing a comprehensive management system and conducting financial education activities, reaching over 804,679 consumers since 2025 [4]. - ABC aims to enhance consumer financial literacy through diverse educational initiatives, fostering a safe consumption environment and boosting consumer confidence [10]. Group 4: Future Focus Areas - ABC plans to intensify cooperation with government and enterprises to promote trade-in policies and support key consumption sectors such as housing, automobiles, and home decoration [8]. - The bank will enhance financing support for the consumer industry, particularly in catering, retail, and tourism, to alleviate financial pressures on small businesses [9].