深圳K11被指“高奢”零兑现、招商遇冷 消费者：除了看海景，想花钱没地去

Core Viewpoint - The K11 ECOAST project in Shenzhen, which has been highly anticipated and invested over 10 billion, has faced significant criticism since its trial operation began on April 28. Issues such as operational flaws, low merchant occupancy, and poor customer experience have led to disappointment among consumers and industry insiders [10][18][19]. Group 1: Project Overview - K11 ECOAST is positioned as a cultural retail landmark in the Greater Bay Area, but its opening has been marred by complaints regarding the experience and operational readiness [10][18]. - The project has attracted over 300,000 visitors on May 1, indicating strong initial interest despite the criticisms [10]. - Currently, the merchant occupancy rate is only about 50%, with many expected high-end brands not yet present [13][22]. Group 2: Operational Challenges - The trial operation has been described as rushed, with many facilities and directional signage inadequately prepared, leading to confusion among visitors [11][12]. - Specific complaints include mismatched toilet fittings and unclear navigation within the complex, which have been noted as areas needing improvement [11][12][19]. - Despite the high foot traffic, the available dining options are limited, causing long wait times and dissatisfaction among visitors [13][16]. Group 3: Future Developments - K11 ECOAST is still in its first phase of trial operation, with more shops expected to open in the coming months, and a second phase planned for 2026 [14][22]. - The management acknowledges the need for adjustments based on customer feedback and is actively working to address the issues raised during the initial operation [10][22]. - The project aims to enhance its cultural and artistic offerings to better engage consumers and improve the overall experience [21][22].