Chan Ye Xin Xi Wang·2025-05-12 01:29Core Viewpoint - The media convergence industry in China is experiencing explosive growth, with the investment scale increasing from 3.82 billion yuan in 2016 to 28.89 billion yuan in 2024, reflecting a compound annual growth rate of 28.78% [1][15]. Group 1: Industry Overview - Media convergence refers to the integration of traditional and emerging media through various channels and technologies, transforming information dissemination methods [1][3]. - As of December 2024, China's internet user base reached 1.108 billion, with an internet penetration rate of 78.6% and mobile internet users accounting for 99.7% of the total [1][15]. - The rise of news apps and social media as primary information sources, especially among younger demographics, has significantly altered the media landscape and public opinion ecology [1][15]. Group 2: Industry Investment - The investment scale of the media convergence industry in China has shown remarkable growth, from 3.82 billion yuan in 2016 to 28.89 billion yuan in 2024, indicating a strong potential for development in the digital economy era [1][15]. - Globally, the media convergence industry investment increased from 5.606 billion USD in 2016 to 16.755 billion USD in 2024, with a compound annual growth rate of 14.67% [14]. Group 3: Industry Structure - The media convergence industry is characterized by a diverse and competitive landscape, with traditional media companies actively transforming and new media companies rapidly gaining market share [18]. - Major players like Tencent leverage their platforms to expand into the media convergence market, while numerous startups emerge with innovative business models [18]. Group 4: Policy Support - The Chinese government has introduced various policies to support the development of the media convergence industry, emphasizing the use of internet technology and new media to enhance public engagement and service quality [7][9]. Group 5: Industry Trends - The further proliferation of 5G technology is expected to create broader development opportunities for the media convergence industry, enhancing user experiences through immersive technologies like VR/AR [24]. - There is a growing emphasis on diversified content production to meet the increasingly specialized demands of users across various sectors, including education, healthcare, and technology [25]. - Innovations in advertising models, driven by advancements in big data and AI, will enhance the effectiveness of advertising in the media convergence sector [27].