在山水间探索运动新场景 各地玩转户外经济新赛道

Core Viewpoint - The Chinese government is promoting the development of high-quality outdoor sports destinations, aiming to boost the outdoor industry and create job opportunities through innovative local consumption scenarios [1][2][3] Group 1: Regional Developments - Sichuan's Pengzhou is leveraging its unique geographical advantages to create a diverse sports matrix, including paragliding and all-terrain vehicles, resulting in over 10,000 new jobs [1] - Yunnan's Dongba Valley is enhancing safety and accessibility for rock climbing by installing safety features in its natural canyon landscape [1] - Zhejiang has integrated its walking trail system into the "Ring Zhejiang Trail," connecting 11 cities and boosting local economic income by 10% during the recent holiday period [2] Group 2: Market Trends - The outdoor consumption market in China is rapidly growing, with an estimated 200 million online consumers and a total spending exceeding 300 billion yuan, reflecting a nearly 40% increase [3] - The primary consumer demographic is aged 25-34, accounting for 43% of the market, followed by those aged 35-44 at 28% [3] - Key regions for outdoor sports businesses include Guangdong, Jiangsu, Zhejiang, Shandong, Hainan, and Sichuan, with Guangdong and Zhejiang having the highest consumer proportions [3] Group 3: Future Plans - The "14th Five-Year Plan" aims to establish around 100 globally recognized high-quality outdoor sports destinations, positioning the outdoor industry as a new economic growth driver [3] - Experts emphasize the need for diverse outdoor activities tailored to local resources to avoid uniformity and enhance consumer experiences [3]