我省出台促进品牌建设高质量发展三年行动方案

Group 1 - The core viewpoint of the article is the introduction of a three-year action plan (2025-2027) by the Hainan provincial government to promote high-quality brand development, aiming to cultivate a number of Hainan famous products, Chinese fine products, and world-class products [1] - The plan includes enhancing the brand image of Hainan's industries by 2027, focusing on creating a distinctive and advantageous brand identity for Hainan's industries [1] - The action plan aims to strengthen the competitiveness of Hainan as an international tourism consumption center and develop regional public brands in the consumption sector [1] Group 2 - The plan emphasizes the development of advanced manufacturing brands in sectors such as digital economy, aerospace, biomedicine, petrochemical new materials, and marine equipment manufacturing, aiming to cultivate internationally recognized and nationally leading high-value brands [2] - The tourism service brand will be enhanced by promoting the image of Hainan as a "sunshine paradise" and developing new tourism identities such as "cool island" [2] - The plan encourages the creation of independent brands in the productive service industry and aims to establish a brand value evaluation mechanism with Hainan characteristics [2] Group 3 - The action plan also focuses on revitalizing time-honored brands by improving the recognition standards and encouraging collaboration between schools and enterprises to promote traditional craftsmanship [3] - It aims to deeply explore the cultural connotations of time-honored brands and integrate Hainan's unique culture into brand development [3]