抖音商城618好物节招商正式开启，生意突破在年中！

Core Viewpoint - Douyin E-commerce is gearing up for the 618 shopping festival, emphasizing larger business scale, better product quality, and improved user experience to help merchants achieve significant business growth [1]. Group 1: Platform Strategies - The core strategies for the 618 festival include "discounts" and "direct price reductions," with Douyin E-commerce providing substantial traffic support and exclusive activity atmosphere for participating merchants [1]. - The platform will offer resources to high-quality products, automatically tagging them as "bestsellers" or "potential products" based on historical data, thus enhancing their visibility across key channels [1]. - The platform has allocated 13.5 billion yuan in commission-free funds to support merchants, with additional features like low-price flash sales to drive sales [4]. Group 2: Search and Interaction Enhancements - The search growth strategies have been upgraded to include real-time feedback and incentives, allowing all merchants to participate in exposure incentives based on their submitted keywords [7]. - User interaction features have expanded to include various search scenarios, supporting more marketing forms for merchants [8]. Group 3: Content Engagement - The competition for e-commerce content is intensifying, with a focus on high-quality content as a key growth driver [13]. - Initiatives like "Super Value Team" and live streaming competitions for small to medium-sized creators are designed to boost engagement and sales [16][19]. Group 4: Merchant Incentives - The "Big Brand Discounts" initiative aims to leverage price advantages for merchants during the 618 festival, with a focus on tiered support based on GMV [22][23]. - The upgraded "Festival Alliance Plan" will provide additional resources and benefits to participating merchants, including 3.3 billion yuan in festival coins for various rewards [25]. Group 5: Advertising and Promotion - The advertising strategy for the 618 festival includes four major enhancements aimed at increasing traffic, providing benefits, and improving service [28]. - Merchants can receive up to 15% incremental rewards and 30,000 yuan in promotional red envelopes, along with enhanced AI services for marketing support [28]. Conclusion - The 618 shopping festival is anticipated to drive significant business growth for merchants on the Douyin E-commerce platform, with comprehensive strategies across various domains [31].