县域文旅：因“地”制宜

Core Insights - The "County Tourism" has gained popularity among travelers, with significant growth in revenue and visitor numbers in 2024, as reported in the "China County Tourism Competitiveness Report 2024" [1][2] - The average ratio of tourism revenue to county GDP is 68.4%, an increase of 7.0 percentage points from the previous year, indicating a strong economic impact from tourism [2] Group 1: Growth and Development - The report indicates that the top 100 counties in China experienced over 30% growth in both tourism revenue and visitor numbers compared to the previous year [2] - The quality of tourism resources is improving, with a steady increase in "national-level" resources [2] - Transportation infrastructure, including air, rail, and road, has significantly improved, facilitating better access to these counties [2] Group 2: Integration of Culture and Tourism - The "Tourism + Culture" model is being promoted, with a focus on integrating cultural heritage into tourism experiences [2] - Successful examples include the Hunan Yuhua Intangible Cultural Heritage Museum, which showcases 359 intangible cultural heritage projects, meeting diverse visitor needs [2] Group 3: Innovative Tourism Models - The "Tourism + Agriculture" model combines agricultural activities with leisure tourism, enhancing visitor experiences and supporting local economies [3] - The "Tourism + Sports" model is also emerging, with events and activities attracting tourists and boosting related industries, such as the development of the Shougang Racing Park in Qinhuangdao [3] - The county tourism sector is evolving towards diversification, personalization, and quality enhancement, positioning itself as a new driver for rural revitalization and regional economic development [3]