第三届“爱在5月”南京文旅消费促进活动启幕 我市推出“跟着演出（赛事）游南京”三重优惠大礼

Core Viewpoint - Nanjing is promoting tourism and cultural consumption through a series of discounts and events aimed at attracting both local and out-of-town audiences to performances and sports events, enhancing the integration of culture, tourism, and commerce in the city [1][2][3] Group 1: Event Overview - The "Follow the Performance (Event) to Tour Nanjing Enjoy '1+3' Discount Activity" was launched on May 9, 2024, with the aim of boosting cultural tourism in Nanjing [1] - The event includes discounts for audiences attending large performances and major sports events, allowing them to enjoy benefits at local attractions, dining, and shopping [2][3] - Nanjing is expected to host 12,890 performances in 2024, attracting 1.44 million attendees and generating approximately 1.9 billion yuan in ticket sales [1] Group 2: Discount Details - The "1" in the discount scheme refers to large performances or sports events with over 5,000 attendees, while the "3" indicates three types of discounts available for ticket holders [2] - The first round of discounts is valid from May 9 to June 9, 2024, featuring five major performances, including concerts by well-known artists [2][3] Group 3: Participating Entities - A list of 30 scenic spots and cultural venues, 80 dining establishments, 20 shopping centers, and 70 hotels has been established to provide discounts during the event [3] - The discounts are available to both local and out-of-town audiences on the day of the event and for one week before and after, with details accessible through the "Mochou Tourism" WeChat account [3] Group 4: Additional Initiatives - Eight themed routes for exploring Nanjing have been introduced to enhance the visitor experience, promoting deeper engagement with the city [4] - Collaborations with local universities have resulted in cultural events aimed at attracting younger audiences, alongside a schedule of over 100 diverse cultural projects planned for May and June [4]