大力提升权益投资规模与占比 促进行业功能发挥

Core Viewpoint - The recent "Action Plan for Promoting High-Quality Development of Public Funds" aims to enhance the scale and proportion of equity investments in China's public funds, transitioning the industry from scale expansion to quality improvement [1] Policy Aspects - The plan focuses on optimizing the registration process for equity funds, including a fast registration mechanism for stock trading ETFs, which is expected to significantly improve product supply efficiency [2] - The implementation of the ETF fast registration mechanism will shorten the product launch cycle, allowing fund companies to respond quickly to market trends and reduce operational costs [2][3] Product Aspects - The industry is shifting from homogeneous competition to differentiated innovation, with fund companies encouraged to develop absolute return strategy products and technology-themed index funds [4] - New product development opportunities include creating off-market index funds that participate in central bank swap operations, which can attract long-term capital [4][5] Sales Aspects - The establishment of a classification evaluation mechanism for fund sales institutions will shift the focus from sales volume to service quality, promoting a more service-oriented industry ecosystem [6] - Fund sales institutions are expected to enhance their business models by prioritizing investor services, which will improve customer loyalty and optimize the investment experience [7]