产业活力迸发 国产玩具开启“品牌时代”

Core Insights - Chinese潮玩 has gained significant attention at international exhibitions, reshaping overseas consumers' perceptions of "Made in China" products [1] Group 1: Market Trends - Chinese潮玩 brands, such as Labubu from Pop Mart, have seen price increases from $22 to $28, yet consumer enthusiasm remains high, with long queues forming outside stores [2] - In Thailand, consumers are willing to pay a premium of 10% to 20% for Chinese潮玩, indicating strong demand and market acceptance [3] Group 2: Industry Transformation - The share of self-owned brands in China's toy export market is projected to rise to 65% by 2024, reflecting a shift from low-cost manufacturing to brand-driven strategies [4] - Chinese潮玩 brands are leveraging AI and big data for innovative product design, enhancing their appeal in international markets [4] Group 3: Marketing Strategies - The "blind box" sales model has increased consumer engagement and excitement, driving demand and interest in unboxing videos [4] - Chinese潮玩 is adopting a "culture + design" premium model, collaborating with international artists and localizing IP to cater to diverse consumer bases [5]