Group 1: Core Themes in New Consumption - The new consumption sector is accelerating around three main themes: "well-being," "technological transformation," and "travel consumption" [1] - Sub-sectors such as trendy toys, healthy eating, beauty economy, and AI+ consumption show structural growth potential [1] Group 2: Well-being Consumption - Trendy toys are experiencing a historical opportunity with global IP cross-regional penetration and category innovation, expected to see significant growth by 2025 [2] - The global market for trendy toys is expanding, with interactive features driving user engagement and product innovation [2] - Beneficiaries in this sector include Pop Mart, Blokus, and Huali Technology [2] Group 3: Healthy Eating and Efficiency - The Chinese meal replacement industry has grown from 5.8 billion yuan in 2017 to 132.2 billion yuan in 2022, with a projected CAGR of 21.7% from 2022 to 2027 [2] - Major brands like KFC and Nayuki are expanding into the healthy salad market, while beverage companies are launching popular fruit and vegetable products [2] - Beneficiaries include Mixue Group, Guming, Bawang Tea, and Luckin Coffee [2] Group 4: Beauty Economy - Online channels continue to show growth potential, particularly on platforms like Douyin [3] - The market share of domestic brands is expected to rise from 13.3% in 2022 to 19.9% by 2024 [3] - Key players benefiting from this trend include Juzhibio, Mao Geping, and Shangmei [3] Group 5: Travel Consumption - Post-pandemic travel is becoming a relatively essential low-frequency optional consumption, showing strong anti-cyclical resilience [4] - The travel sector is expected to maintain a growth rate of 7-8%, with ongoing recovery in inbound and outbound tourism [4] - Beneficiaries in this sector include Trip.com Group and Tongcheng Travel [4] Group 6: Technological Transformation - AI is driving a new marketing ecosystem, with significant growth in content creation and diverse application scenarios in beauty and beverage sectors [5] - The number of active creators on content platforms is expected to grow by 62% year-on-year by June 2024 [5] - Beneficiaries include Meitu, Youdao, Keri International, and Tongdao Recruitment [5] Group 7: Travel Consumption Expansion - Local life services are expanding, with Meituan and Didi entering the Brazilian food delivery market, valued at over 20 billion USD [6] - Chinese tea culture is spreading globally, with brands like Mixue Ice City and Bawang Tea entering markets in Europe and the Americas [6] - Key players in this expansion include Mixue Ice City and Bawang Tea [6]
开源证券：聚焦“悦养身心”需求 技术+模式迭代衍生时代投资机遇
智通财经网·2025-05-12 06:03