Qi Lu Wan Bao·2025-05-12 06:38Group 1 - The "618" shopping festival will officially start on May 13 at 8 PM, marking an early launch compared to previous years [1] - Taobao Tmall has canceled the cross-store discount promotions, introducing a simpler "official discount" of 15%, equivalent to an 85% price reduction [3][4] - The promotional strategy aims to enhance consumer purchasing without the hassle of meeting minimum spending thresholds, addressing previous complaints about complex discount rules [3][4] Group 2 - JD.com will integrate various discount strategies, including "200 off 20" coupons and national subsidies, launching multiple themed promotional days [7] - Douyin's "618" promotion will run from May 13 to June 18, featuring cash subsidies and significant traffic resources [9] - Suning will focus on new product launches and substantial discounts on home appliances, with offers up to 50% off and subsidies for mobile phones over 6000 yuan [12] Group 3 - The "618" festival is seen as a crucial opportunity to stimulate consumer spending and support economic growth [13] - Supporting high-quality merchants is highlighted as a key focus for this year's "618," aiming to enhance product and service quality to boost consumer confidence [13]