“美好生活、书香中国”城市行南宁站成功举办

Group 1 - The event "Open and Go Global: Building World-Class Brands" was successfully held in Nanning, aiming to promote national reading and the construction of bookish enterprises and cities [1][22] - Chinese enterprises are at a critical juncture where "not going global means going out," emphasizing the need to accelerate their global expansion to enhance competitiveness [3][4] - The event featured discussions on practical methods for building world-class brands, including insights from the books "Going Global: Lenovo's 20 Years of Globalization" and "Survival Rules in the New Business World" [3][4] Group 2 - 彭华岗, President of the China Enterprise Reform and Development Research Association, highlighted that Chinese enterprises have the capability to go global but face challenges in the globalization process [4] - The book "Going Global" reviews Lenovo's globalization journey and provides a practical methodology for enterprises looking to expand internationally [4] - 侯孝海, Chairman of China Resources Beer, discussed the significant changes in the global landscape and how his company adapted its strategy to thrive in the new business environment [6][7] Group 3 - 夏飞, a former president of Guangxi Finance Institute, emphasized the importance of brand globalization, particularly in the ASEAN market, amidst challenges posed by decoupling from the West [9][11] - 张国华, President of the China Advertising Association, outlined key factors for building world-class brands, including product quality, innovation, market research, and understanding local cultures and regulations [11] - The event included a "Bookish Enterprise Creation Project" award ceremony, recognizing exemplary organizations in promoting reading and knowledge [19]