一季度江苏文旅消费火热彰显经济活力

Group 1 - Jiangsu has been innovating diverse consumption scenarios by leveraging its regional characteristics, natural ecology, and cultural resources to stimulate cultural and tourism consumption, injecting strong momentum into economic development [1] - In the first quarter, Jiangsu hosted 36 marathons, attracting a large number of participants from outside the region, with the Wuxi Marathon alone generating over 500 million yuan in economic benefits, a year-on-year increase of 78.2% [1] - The hotel industry saw a significant boost during the marathon events, with one hotel reporting that 200 out of 400 room bookings were for marathon participants, highlighting the impact of sports events on local hospitality [2] Group 2 - The first quarter saw a 45.93% year-on-year increase in visitor spending at 51 monitored flower-viewing scenic spots, indicating a strong demand for experiential tourism [2] - Large-scale performances have become a key driver of urban consumption, with 28 performances attracting over 5,000 attendees and generating ticket sales of 250 million yuan, a 166.2% increase year-on-year [2] - The overall service industry in Jiangsu grew by 5.9% in the first quarter, with cultural, sports, and entertainment sectors seeing revenue increases of 15.1%, 23.8%, and 17.5% respectively, marking them as new growth areas for consumption [2] Group 3 - The Jiangsu cultural tourism market is characterized by high visitor numbers and spending, driven by innovative cultural IP and immersive experiences [3] - The government is focusing on expanding domestic demand and stimulating consumption through various measures, including issuing consumption vouchers and seasonal ticket promotions for tourist attractions [3] - The goal is to enhance the attractiveness of cultural tourism products and services, thereby encouraging more visitors to engage with the local economy and support growth in the tourism sector [3]