Company Overview - China Shun Ke Long is a well-known supermarket chain operator primarily located in Guangdong Province, with a significant network in Foshan, one of the wealthiest cities in the region [4] - The company operates 84 retail stores, including 68 supermarkets and 16 hypermarkets across Guangdong and Macau [4] - The company aims to become one of the largest supermarket operators in Guangdong's third and fourth-tier cities and plans to expand its retail network through new store openings and an online supermarket [4][5] Financial Performance - As of December 31, 2024, China Shun Ke Long reported total revenue of 593 million yuan, a year-on-year decrease of 11.16% [2] - The company recorded a net profit attributable to shareholders of -67.976 million yuan, a significant decline of 154.08% year-on-year [2] - The gross profit margin stood at 12.12%, with a debt-to-asset ratio of 72.97% [2] Stock Performance - Over the past month, China Shun Ke Long's stock has increased by 37.5%, but it has a year-to-date decline of 17.2%, underperforming the Hang Seng Index by 14% [2] - The stock closed at 1.0 HKD per share on May 12, with a trading volume of 40,000 shares and a turnover of 37,900 HKD, reflecting a volatility of 25.97% [1] Industry Context - The average price-to-earnings (P/E) ratio for the professional retail industry is 5.53 times, while China Shun Ke Long's P/E ratio is -3.05 times, ranking it 64th in the industry [3] - The company faces competition from both domestic and international retail chains, as well as local supermarket operators in a fragmented market [5] Business Strategy - The company focuses on enhancing customer satisfaction through a customer-centric approach and adjusting its product mix [4] - It aims to leverage internet technology and supply chain management to improve the shopping experience and drive market transformation [5]
中国顺客隆（00974.HK）5月12日收盘上涨29.87%，成交3.79万港元