新闻有观点·行业洞察｜逛商场还是逛公园？“公园式商场”如何破局？

Core Insights - The rise of "park-style shopping malls" reflects a shift in consumer preferences towards spaces that combine shopping with natural and thematic experiences, breaking the monopoly of traditional malls [3][5] - The design of "park-style shopping malls" emphasizes openness, greenery, and thematic elements, creating a harmonious shopping environment that appeals to a diverse consumer base [5][7] Industry Trends - The "park-style shopping mall" concept is gaining traction as part of the broader "urban new space" development trend, attracting consumers with its unique blend of shopping and social interaction [3][8] - The integration of digital tools for consumer profiling and activity segmentation is seen as essential for enhancing the shopping experience and ensuring financial viability [8] Design and Planning - Successful "park-style shopping malls" require innovative operational strategies and localized design that incorporates local culture to meet consumer needs [8][11] - Future developments in "park-style shopping malls" should align with urban planning initiatives, allowing for flexible growth and community integration [11]