Nan Fang Du Shi Bao·2025-05-12 10:24Core Insights - Guangdong is set to experience a bumper crop of lychees this year, with platforms actively supporting new sales channels for the fruit [2][3] - Meituan has launched the "Linking 100 Cities: Beautiful Lychee, Thriving Agriculture" initiative to facilitate production and sales connections, aiming to expand domestic sales pathways for Guangdong lychees [2][4] - The 2025 production forecast for lychees in Gaozhou indicates a flowering rate exceeding 90%, with a planting area of 591,400 acres and an expected yield of over 280,000 tons [3][4] Group 1: Meituan's Initiatives - Meituan is collaborating with local lychee enterprises to enhance product design, cold chain logistics, and market operations through a dedicated production and sales matchmaking event [4][6] - The company has integrated 400 lychee enterprises into its information reserve, aiming to create brands like "Yue Mei Agricultural Products: Guangdong Lychee" to elevate brand recognition [4][6] - Meituan's digital economy integration with the agricultural sector is expected to provide new market access for lychee enterprises, contributing to agricultural modernization and rural revitalization [4][8] Group 2: Market Dynamics - Local lychee enterprises are shifting focus from export to developing diverse sales channels, particularly in building self-branded and digital retail capabilities [6][8] - The demand for lychee quality and freshness is increasing among consumers, necessitating improvements in digital capabilities, cold chain logistics, and user acceptance of sales platforms [6][8] - Over 300 foreign trade enterprises have entered the domestic sales process, covering various categories including agricultural products and snacks, to adapt to the changing market landscape [6][8]