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Core Viewpoint - The company is focusing on the "silver economy" by launching a new live streaming account targeting middle-aged and elderly consumers, which has quickly gained popularity and engagement [1][4][5]. Group 1: New Live Streaming Account - The new live streaming account "All Parents' Happy Home" has gained over 160,000 followers within two days of its launch, primarily selling clothing and food tailored for older adults [1][4]. - The account features over 200 partnered brands and plans to focus on themes like gifts, fashion, and food to enhance the shopping experience for middle-aged and elderly consumers [4][5]. - The live streaming sessions are designed with "age-friendly" upgrades, including slower speech, larger fonts, and older models to better cater to the target audience [4][5]. Group 2: Market Trends and Strategies - The launch of "All Parents' Happy Home" coincides with Mother's Day, leveraging the occasion to attract more viewers and engagement [5]. - Other live streaming platforms, such as "Dolphin Surprise," are also targeting the elderly demographic, indicating a growing trend in the market [5]. - The company is expanding its audience reach from younger demographics to include older consumers, which is expected to generate significant traffic and new revenue streams [6][7]. Group 3: Industry Insights - Analysts suggest that the middle-aged and elderly demographic represents a substantial growth opportunity for live streaming businesses, driven by increasing disposable income and changing consumer attitudes [8]. - The demand for live streaming services tailored to older adults is expected to rise, supported by technological advancements and policy backing [8]. - Companies that can effectively differentiate their offerings and target this demographic are likely to see considerable returns [8].