食角新赏 | 如果、北冰洋探路小众水果果汁，HPP饮品品牌、技术空白面仍待填充

Group 1 - The core viewpoint of the articles highlights the growing trend and market potential of HPP (High Pressure Processing) beverages, particularly focusing on niche fruit products to differentiate from traditional juice offerings [1][2][4] - Weike Fresh has launched a new HPP watermelon juice made from Kirin watermelon, utilizing both HPP cold sterilization and NFC (Not From Concentrate) cold pressing technologies, priced at approximately 11.84 yuan per bottle [1] - The company also offers a range of similar HPP products, including HPP red heart apple juice and HPP carrot and mandarin juice, with prices around 10 yuan per bottle [1] Group 2 - The innovative fruit production company "If" has introduced its own HPP series, focusing on rare fruit varieties, with products like HPP rose lychee and HPP big red watermelon priced between 9.3 yuan and 9.92 yuan per bottle [2] - The HPP juice market has seen a significant increase in new product launches, with brands like Beibingyang and Hema also entering the space, indicating a shift in consumer preferences towards HPP beverages [2][3] - Hema reported that HPP juice sales doubled year-on-year, with monthly sales exceeding 100,000 bottles for their new products, showcasing the growing consumer interest in HPP beverages [3] Group 3 - The HPP beverage market is characterized by a lack of established brands, with many emerging brands entering the space, leaving ample room for growth [4] - The production of HPP beverages requires advanced technology and high-quality raw materials, leading many new brands to outsource production to specialized companies [4] - As consumer demand for high-quality food products increases, the application of HPP technology is expected to grow, enhancing market competitiveness for manufacturers who can scale production effectively [4]