万达电影拟投资乐自天成 强化IP衍生业务布局

Core Viewpoint - Wanda Film aims to strengthen its IP derivative business through investment in related companies, particularly in the rapidly growing IP toy industry [1][2]. Group 1: Investment Details - Wanda Film's subsidiary, Beijing Yingshiguang E-commerce Co., plans to invest in Beijing Lezitiancheng Cultural Development Co., with a total investment of approximately 68.99 million yuan for 370,900 shares and 13.30 million yuan for new registered capital [2]. - After the transaction, Yingshiguang will hold 4% and Ru Yi Xingchen will hold 3% of Lezitiancheng, totaling 7% ownership [2]. Group 2: Strategic Cooperation - The collaboration between Wanda Film and Lezitiancheng will focus on the development and sale of IP toy products, marketing, and other related areas, leveraging each other's strengths for mutual benefit [2][3]. - Wanda Film recognizes the rapid growth of the IP toy industry and the expanding consumer base, highlighting the potential of 52TOYS' diverse IP and product categories [2]. Group 3: Long-term Strategy - Post-transaction, Wanda Film aims to enhance its non-ticket revenue and share in the investment brand valuation increase, contributing to capital appreciation [3]. - The company plans to continue strengthening its IP derivative business, expanding its IP copyright pool, and enhancing content copyright operations, while actively collaborating with leading copyright holders [3]. - Wanda Film focuses on industry chain synergy and quality IP, using the "Time in" platform to cultivate growth-oriented consumer brands and explore new consumption sectors [3].