PNC Bank Introduces PNC Spend Wise℠, A No Annual Fee Credit Card Offering A Purchase APR Reduction to Encourage Responsible Credit Habits

Core Insights - PNC Bank has launched the PNC Spend Wise℠ Visa® credit card, aimed at rewarding responsible financial habits rather than just spending [1][2] - The card features a purchase APR reduction program for eligible cardholders who meet timely payment and spending requirements, addressing a gap in the market for credit cards that promote responsible debt management [2][4] Product Features - Cardholders can earn a 2-percentage point reduction in their purchase APR by making timely payments and achieving at least $3,000 in net purchases over 12 billing cycles [7] - The card offers up to$25 in annual digital subscription credits for services like Spotify®, Netflix®, and Disney+® [7] - Comprehensive purchase safeguards include price protection, porch piracy protection, cellular telephone protection, and zero liability fraud protection [7] - The card has no annual fee and offers an introductory 0% APR for the first 18 months on purchases and balance transfers [9] Market Positioning - PNC Bank emphasizes that the PNC Spend Wise card is designed to meet client needs by promoting healthier financial habits while maximizing rewards [4] - The introduction of this card follows the success of the PNC Cash Unlimited® Visa Signature® card, which provided 2% cash back on all eligible purchases, indicating a trend towards straightforward and meaningful rewards [4]