业绩四连降，九阳股份再换帅

Core Viewpoint - The management changes at Joyoung Co., Ltd. come amid significant financial struggles, with a sharp decline in net profit and ongoing revenue drops, raising concerns about the company's future direction and leadership effectiveness [2][3][5]. Group 1: Management Changes - Joyoung's General Manager, Guo Lang, has resigned after less than three years in the role, citing personal reasons, and will no longer hold any position within the company or its subsidiaries [2]. - Guo's salary for 2024 was reported at 2.8 million yuan, a 43% decrease from 4.92 million yuan in 2023, reflecting the company's financial pressures [2]. - This resignation marks the second significant personnel change in three years, following the founder Wang Xuning's resignation as chairman in late 2022 [2][4]. Group 2: Financial Performance - Joyoung's net profit for 2024 plummeted to 122 million yuan, a 68.55% year-on-year decline, marking the lowest level since 2007 [3]. - The company's total revenue for the first quarter of 2025 was 2 billion yuan, down 3.17% year-on-year, with a net profit of 101 million yuan, a 21.91% decrease [3]. - In 2023, Joyoung's total revenue was 9.613 billion yuan, a 5.54% decline, which further decreased to 8.849 billion yuan in 2024, representing a 7.94% drop [5]. Group 3: Product and Market Strategy - Joyoung has attempted to diversify its product offerings beyond traditional items like soybean milk machines, venturing into the cleaning appliance sector since 2018 [4]. - The company established a cleaning appliance department in 2021 and has made acquisitions to enhance its product lineup, including a 126 million yuan purchase of a majority stake in Shenzhen Beetle Intelligent Technology [4]. - Despite these efforts, new product categories have not generated sufficient growth, with significant declines in revenue across various product lines, including a 26.91% drop in Western-style appliances [5].