从潮玩盲盒到古法金饰，新消费标的为何获机构抢筹？

Core Insights - The new consumption wave is gaining momentum, with traditional consumption sectors under pressure, leading to significant stock price increases for companies like Pop Mart and Laopuhuang [1][2] - New consumption brands are characterized by their deep integration of technology and consumer behavior, making them less susceptible to replication [1][2] New Consumption Stocks - New consumption sectors such as trendy toys, tea drinks, and snack foods have seen stock prices double this year, with companies like Pop Mart and Laopuhuang leading the charge [2] - Laopuhuang's stock has increased over 822.14% since its listing last June, while Pop Mart's stock has more than quadrupled in the past year [2] Institutional Investment Trends - There has been a notable increase in the number of funds heavily investing in Pop Mart, with 182 products from 56 fund companies holding over 60 million shares, a significant rise from the previous quarter [3] - Major funds like Huatai-PineBridge and GF Fund have increased their holdings in Pop Mart, while some funds have reduced their positions [3][4] Performance of Funds - Funds that have invested in Pop Mart have shown strong returns, with some achieving cumulative returns of 52.52% and 39.59% year-to-date [4] Characteristics of New Consumption - New consumption brands are not entirely new industries but are redefining existing sectors through innovative products and marketing strategies [6][8] - The rise of new consumption is closely tied to the preferences of younger consumers, who drive brand popularity through social media and peer influence [6][8] Insights from Analysts - Analysts highlight that new consumption brands succeed by addressing new consumer demands through product innovation and emotional value [8] - Key features of successful new consumption companies include unique product offerings and alignment with evolving consumer psychology [8]