Jin Rong Jie·2025-05-12 14:09Core Viewpoint - Zhihu's stock price increased by 4.88% on May 12, reaching $4.08 per share, with a total market capitalization of $360 million [1] Financial Performance - As of December 31, 2024, Zhihu's total revenue was 3.599 billion RMB, a year-on-year decrease of 14.29% [1] - The net profit attributable to the parent company was -172 million RMB, showing a year-on-year increase of 79.64% [1] Company Overview - Zhihu is a leading online content community that has evolved since its launch in 2010, becoming one of China's top integrated content communities and the largest online Q&A platform [2] - The company is dual-listed on the New York Stock Exchange (NYSE: ZH) and the Hong Kong Stock Exchange (HKEX: 2390) [2] - Zhihu focuses on expanding content and services to meet the diverse needs of users, content creators, and business partners [2] Content Ecosystem - The company aims to establish a balance between content creation by creators and content consumption by users, fostering a positive feedback loop centered around content [3] - Active interaction between users and content creators enhances user experience and strengthens community governance, reinforcing the company's professional and friendly community culture [3] - Zhihu has developed diversified monetization channels, including marketing services, paid memberships, and vocational training, which contribute to its leadership position in the industry [3]