转内销观察丨耳机企业如何在内外贸市场奏响 “双强音”

Core Viewpoint - The article highlights how Chinese foreign trade companies, particularly in Dongguan, are adapting to the challenges posed by U.S. tariffs by shifting focus towards domestic sales and brand development, exemplified by a local headphone manufacturer transitioning from reliance on U.S. orders to exploring the domestic market. Group 1: Company Transformation - The Dongguan-based headphone company, previously dependent on U.S. orders, is now seizing domestic market opportunities, achieving a transformation from a single revenue stream to a dual approach [2][10]. - The company has launched a series of products specifically designed for the domestic market, including innovative headphones utilizing air conduction directional sound technology [4][12]. - The company has established a research and development team to enhance its product offerings, which has led to the successful introduction of new products in the North American market [12][19]. Group 2: Market Strategy - The company has experienced a significant shift in its business model, moving from primarily manufacturing for U.S. clients to developing its own brand and products for the domestic market [10][18]. - The company’s annual order volume exceeded 1.1 billion RMB, with over 95% of its business previously coming from foreign trade, particularly the U.S. market [7][19]. - The local government has implemented a series of supportive policies to assist foreign trade companies in transitioning to domestic sales, including organizing trade events and providing financial services [18][19]. Group 3: Industry Response - The article illustrates a broader trend among Chinese manufacturers to diversify their markets in response to external pressures, such as tariffs, by enhancing their domestic sales capabilities [2][19]. - The collaboration between local government, industry associations, and e-commerce platforms has been crucial in facilitating this transition for companies [16][19]. - The company’s leadership emphasizes the importance of balancing foreign and domestic markets, aiming for a harmonious growth strategy that leverages both avenues [21].