Fox(FOX) New York Post·2025-05-12 15:30Core Insights - Fox is launching a new subscription-based streaming service called "Fox One" before the fall American football season to expand its audience beyond cable television [1] - The company reported quarterly profit and revenue that exceeded Wall Street expectations, driven by a significant increase in advertising revenue from the broadcast of "Super Bowl LIX" [2][6] - Fox's advertising revenue surged by 65% to 4.37 billion [8] Streaming Strategy - Fox has primarily focused on ad revenue from its free Tubi streaming service, which has approximately 97 million monthly active users, rather than competing directly in the streaming race [3] - The company plans to partner with other distributors and services for Fox One, potentially offering bundled deals to reduce subscriber churn [3][9] - CEO Lachlan Murdoch emphasized that the pricing for Fox One will be healthy and will not undercut cable subscribers [4] Advertising Performance - The broadcast of the Super Bowl attracted an estimated 127.7 million viewers, marking the largest audience in TV history for a single-network telecast [5][9] - Advertisers paid up to $8 million for 30 seconds of commercial time during the Super Bowl, reflecting the high demand for advertising on Fox's platforms [5]