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体育消费券赋能“减重经济”助力消费升级
Zheng Quan Ri Bao·2025-05-12 17:26

Group 1 - The core viewpoint is that the "weight loss economy" is emerging as a new driving force for consumption growth, extending from fitness to a full industry chain, driven by rising health awareness and supportive policies [1][2] - The "weight loss economy" encompasses various sectors including weight loss services, products, and sports events, creating a comprehensive consumption ecosystem [1][2] - There is a notable increase in fitness participation, with the emergence of 24-hour gyms and indoor climbing facilities, as well as online fitness platforms offering live courses and coaching [1][2] Group 2 - The demand side of the "weight loss economy" stimulates growth across multiple segments such as healthy eating, sports apparel, and travel, enriching both online and offline consumption scenarios [2] - The supply side sees a rise in personalized, intelligent, and high-quality weight loss products and services, prompting companies to enhance R&D and innovate, thereby boosting overall industry competitiveness [2] - During the recent "May Day" holiday, various cities issued sports consumption vouchers to encourage public participation in fitness, with significant savings reported by consumers [2][3] Group 3 - Sports consumption vouchers are playing a crucial role in promoting the sports industry, stimulating domestic demand, and fostering economic growth, while also attracting new customers to sports venues [3] - The issuance of sports consumption vouchers across the country is expected to expand the sports consumption market and lead urban sports industries into a phase of healthy development [3] - The "weight loss economy" is anticipated to continue stimulating consumer enthusiasm and market expansion, driven by the incentives provided by sports consumption vouchers [3]