Shopify vs. Etsy: Which E-Commerce Stock Has More Fuel for Growth?

Core Viewpoint - Shopify and Etsy are positioned as strong players in the e-commerce industry, with both companies expected to benefit from significant market growth projected to reach $21.22 trillion by 2030, growing at a compound annual growth rate of 15.8% from 2025 to 2030 [2] Group 1: Shopify (SHOP) - Shopify's Merchant Solutions generated$ 1.74 billion in revenue in Q1 2025, accounting for 73.7% of total revenues, driven by user-friendly tools like Shop Pay and Shopify Pay Instalments [3][5] - Shop Pay processed $22 billion in Gross Merchandise Value in Q1 2025, reflecting a 57% year-over-year increase, with adoption by major brands enhancing Shopify's portfolio [4] - Shopify is investing in AI-driven tools to improve customer engagement and streamline operations, with partnerships including TikTok, Amazon, and PayPal expected to expand its merchant base [5] Group 2: Etsy (ETSY) - Etsy is leveraging AI for enhanced personalization and has seen strong mobile app performance, with the app accounting for 44.5% of total Gross Merchandise Sales in Q1 2025 [6][7] - The introduction of an AI-powered discovery feature in April 2025 allows shoppers to browse curated collections, enhancing the shopping experience [8] - Etsy's subsidiary, Depop, is contributing significantly to growth, particularly in the U.S. market, with strong performance in gifting categories during seasonal events [10] Group 3: Price Performance and Valuation - Year-to-date, Shopify and Etsy shares have declined by 13.7% and 11.3%, respectively, due to a challenging macroeconomic environment [12] - Shopify shares are currently overvalued with a Value Score of F, while Etsy shares are considered cheap with a Value Score of B, trading at 10.34X and 1.75X forward Price/Sales, respectively [15] - The Zacks Consensus Estimate for Shopify's 2025 earnings is$ 1.44 per share, indicating a 10.77% year-over-year increase, while Etsy's estimate is $1.77 per share, reflecting a 24.68% year-over-year decline [17]