Core Insights - The report from the Chinese Academy of Social Sciences indicates that by the end of 2024, the market size for online literature reading in China will reach 43.06 billion, with a year-on-year growth of 6.8% [1] - The online literature IP market is projected to significantly increase to 298.56 billion, reflecting a year-on-year growth of 14.6% [1] - The report highlights key trends in the online literature industry, including the classicization of works, multi-modal collaborative development of IP, and ongoing globalization [1] Market Size and Growth - By the end of 2024, the number of online literature authors will exceed 30 million, reaching 31.198 million, with the total number of works at 41.651 million and users at 575 million, marking a 10.58% year-on-year increase [1] - The report notes that over half of Chinese internet users are actively engaged in reading online literature [1] IP Development and Economic Impact - The "Guzi economy" is rapidly developing in 2024, driven by the accumulation of online literature and its downstream applications in anime and gaming [2] - The GMV of derivative products from online literature has surpassed 500 million, with card products alone exceeding 200 million [2] - The collaborative effect of multi-channel and integrated development signifies a shift in the head IP industry from literary content output to a more mature cultural industry model [2] Globalization and Digital Expansion - The globalization of Chinese online literature has entered a new phase characterized by "global reading, global creation, and global development," supported by AI translation and cross-border collaboration [2] - In 2024, the total number of digital reading works exported from China is expected to reach 808,400, with a year-on-year growth of 6.03% [2] - The overseas market for online literature is projected to exceed 5 billion, with 460,000 overseas authors and over 350 million users across more than 200 countries, particularly noting a 180% increase in the Japanese market [2] Industry Trends - The report discusses new industry trends such as AI-assisted creation, the premiumization of short dramas, and collaborative IP creation [3] - AI is recognized as a powerful tool for enhancing writers' creative efficiency, presenting both opportunities and challenges [3] - The trend towards high-quality short dramas and collaborative IP development is emerging as a new direction for the industry [3]
《2024中国网络文学发展研究报告》发布 网络文学行业规模近3500亿元
Zhong Guo Chan Ye Jing Ji Xin Xi Wang·2025-05-12 21:52