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2025年中国外卖行业发展历程、产业链、发展现状、重点企业及未来趋势研判:网上外卖用户规模持续增长,外卖市场规模突破万亿元[图]
Chan Ye Xin Xi Wang·2025-05-13 01:33

Core Insights - The takeaway from the articles is that the food delivery industry in China has expanded significantly beyond just restaurant meals to include a wide range of products such as groceries, beauty products, and more, becoming a crucial part of daily life for many consumers [1][17]. Industry Overview - The food delivery market in China has grown from CNY 301.29 billion in 2017 to CNY 1,635.7 billion in 2024, with a compound annual growth rate (CAGR) of 27.34% [1][17]. - The penetration rate of the industry has increased from 7.6% in 2017 to 28% in 2024, indicating a growing acceptance and reliance on food delivery services [1][17]. - The industry is driven by the fast-paced lifestyle of urban professionals and students, making food delivery a daily necessity [1][17]. Development Background - The per capita consumption expenditure in China is projected to reach CNY 28,227 in 2024, with food and beverage spending accounting for 29.8% of this figure [10]. - The growth in consumer spending, particularly in food and beverages, reflects an overall increase in consumer purchasing power and a shift in consumption patterns, further supporting the expansion of the food delivery sector [10]. Current Market Status - The restaurant industry in China saw revenues of CNY 4.67 trillion in 2019, with a recovery trend post-COVID-19 leading to projected revenues of CNY 5.62 trillion in 2024 [12]. - The online food delivery user base reached 592 million by the end of 2024, representing 53.4% of the total internet users in China [13]. Competitive Landscape - Major players in the market include Meituan-W, Ele.me, and JD Group, each offering unique services and focusing on different market segments [19][20]. - Meituan-W leads the market with comprehensive food search and delivery services, while Ele.me has expanded into new retail and instant delivery services [19][20]. - JD Group launched its food delivery service in 2025, focusing on chain brands and leveraging its logistics capabilities [19][20]. Delivery Methods - The food delivery industry employs three main delivery methods: dedicated delivery, self-delivery, and crowdsourced delivery, each with its own advantages and disadvantages [4]. - Dedicated delivery offers stability and efficiency but comes with higher costs, while self-delivery allows merchants to control costs but requires significant resource investment [4]. - Crowdsourced delivery provides flexibility and a large delivery network but may incur additional costs for merchants [4]. Future Trends - The "lazy economy" is driving the growth of the food delivery market as consumers increasingly prefer convenience over traditional shopping methods [26]. - The industry is also seeing advancements in delivery technology, including contactless delivery options and the introduction of autonomous delivery vehicles [27]. - The range of products available for delivery is diversifying, moving beyond food to include everyday essentials and other categories, reflecting changing consumer needs [28].