上海国际花展24天引流983万人次 全城“花卉嘉年华”余香长存 花展跨界与文旅商体深度融合

Core Insights - The 2025 Shanghai International Flower Expo concluded with record attendance of 9.83 million visitors across its main and sub-venues, showcasing an exhibition area of 390 hectares, the largest in its history [1] - The event's significance extends beyond attendance figures, providing a long-term benefit and conceptual enlightenment for the city of Shanghai [1] Transformation and Popularity - The flower expo has transformed into a vibrant, international event, with discussions on social media platforms like Xiaohongshu reaching over 8 million views and nearly 100,000 posts, quadrupling from the previous year [2] - The event aims to enhance accessibility and sustainability in horticultural appreciation, moving from traditional park settings to public spaces, thus creating a "floral carnival" throughout the city [2][3] Economic Impact - The Shanghai International Flower Expo is compared to global events like the Keukenhof Tulip Festival and the Chelsea Flower Show, which generate significant economic benefits through tourism and local business sales [6] - During the expo, the commercial area of the Pudong New District saw a 114.59% increase in foot traffic and a 21.44% rise in revenue compared to the previous year [6] Urban Integration - The expo has facilitated the introduction of new plant varieties into urban landscapes, with over 3,000 new plant species showcased since 2020, and the proportion of locally developed varieties increasing from under 5% in 2017 to 22% in 2025 [8] - New plant varieties, such as the "Yanzhi" azalea and the "Sweet" iris, are being trialed in various parks across the city, demonstrating the expo's role in urban horticulture [9] Sustainability Initiatives - The 2025 expo adopted a "low-carbon" approach, replacing the traditional "theme flower" with a diverse array of resilient native plants [10] - Post-expo, 80% of the plants and components will be reused in various community spaces, contributing to the city's sustainability goals [10]