小米与Vidda电视3年诉讼案二审判决 Vidda：将加强向优秀企业学习

Core Points - The final ruling in the defamation lawsuit between Xiaomi and Vidda TV, a subsidiary of Hisense Group, has been reached after over three years, with Vidda TV issuing a statement to mitigate the impact of the ruling [1][2] - The court determined that Vidda TV's social media posts contained misleading information that harmed Xiaomi's reputation, resulting in a compensation of 500,000 yuan and a requirement to publish a top-statement on Weibo for seven consecutive days [2] Company Summary - Vidda TV acknowledged the court's ruling and expressed intentions to apply for a retrial, indicating a commitment to learning from established brands and improving its marketing strategies [1][2] - Xiaomi's Redmi brand holds a leading market share of 20.76% in the online TV market from January to April 2025, while Vidda ranks second with a market share of 13% [2] Industry Insights - The television industry has undergone significant changes, with the emergence of gaming TVs and AI TVs, leading to a shift in marketing strategies among brands [2] - Industry experts emphasize the importance of rational competition among brands to enhance consumer choices and foster a win-win situation [2]