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一根鱼竿钓出“亿元村” 河北肃宁“淘宝村”背后的致富密码
Jin Rong Shi Bao·2025-05-13 01:49

Core Insights - The article highlights the transformation of Xiqianbo Village in Hebei Province into a thriving e-commerce hub, primarily through the sale of fishing rods, achieving an annual sales revenue exceeding 130 million yuan [1][2]. Group 1: Economic Transformation - Xiqianbo Village, with a population of over 1,000 and around 200 households, has become known as a "billion-yuan village" due to its booming fishing rod sales, with over 1 million rods sold annually to various regions and countries [1]. - The village previously relied on pear farming, yielding an average annual income of only 20,000 yuan per person, leading to a trend of young people leaving for work elsewhere [1][2]. Group 2: E-commerce Development - The local government's "E-commerce Prosperity County" strategy has significantly boosted the e-commerce industry, encouraging young people to return home and participate in product development, production, and live-streaming sales [2]. - The first e-commerce store in the village was established by Chen Lei, who demonstrated the potential for profitability, leading to a surge in local interest in online sales [2]. Group 3: Financial Support - Financial support has been crucial for the growth of the e-commerce sector, with the introduction of "E-commerce Loans" by the Bank of China, providing unsecured loans to entrepreneurs lacking collateral [3]. - Over 300 e-commerce businesses have received more than 12 million yuan in funding through these loans, facilitating the expansion of the local e-commerce industry [3]. Group 4: Employment and Economic Impact - The rise of e-commerce has created significant employment opportunities, with over 80,000 jobs generated in the county and more than 40,000 online stores registered [3]. - The online sales rates for fishing rods, knitted garments, and ethnic musical instruments are reported at 85%, 80%, and 40% respectively, contributing to the county's e-commerce sales exceeding 15 billion yuan annually [3].