ZBOM(SH:603801) Xin Lang Cai Jing·2025-05-13 02:29Core Viewpoint - The company reported a decline in revenue and net profit for 2024, with expectations for gradual improvement in 2025 due to government subsidies and retail performance recovery [1][2]. Financial Performance - In 2024, the company achieved revenue of 5.258 billion, net profit of 385 million, and non-recurring net profit of 340 million, representing year-on-year declines of 14%, 35%, and 38% respectively [1]. - For Q4 2024, the revenue, net profit, and non-recurring net profit were 1.583 billion, 119 million, and 107 million, showing year-on-year declines of 28%, 51%, and 52% respectively [1]. - In Q1 2025, the figures were 818 million for revenue, 42 million for net profit, and 36 million for non-recurring net profit, with year-on-year changes of -0.3%, -11%, and -8% respectively [1]. Retail and Market Trends - Retail revenue for Q4 2024 to Q1 2025 showed a year-on-year decline of 12%, but improved from a decline of 15% in Q3 2024, indicating a narrowing drop due to effective government subsidies [2]. - Direct sales business saw a significant increase of 92% year-on-year, linked to the nationwide subsidy initiative [2]. - Contract liabilities at the end of Q1 2025 increased by 9% year-on-year, suggesting a positive outlook for Q2 2025 [2]. Profitability and Cost Management - In Q4 2024, gross margin increased by 0.3 percentage points, while expenses related to sales, management, R&D, and finance decreased year-on-year [3]. - The company faced an increase in asset impairment losses, which contributed to a decline in net profit margins [3]. - For Q1 2025, gross margin decreased by 5.1 percentage points, with declines in dealer and direct sales margins attributed to changes in order structure [3]. Strategic Outlook - The company aims to enhance customer value through a comprehensive approach and optimize its organizational structure to support growth in southern markets and international expansion [4]. - Focus areas include increasing market penetration in Australia and North America, while also exploring emerging markets in Southeast Asia and the Middle East [4]. - The company plans to maintain a dividend payout ratio of 68% for 2024, translating to a current dividend yield of approximately 5.5% [4]. - Projected net profits for 2025-2027 are 440 million, 480 million, and 530 million respectively, with corresponding price-to-earnings ratios of 11, 10, and 9 times [4].