Jiangshan Oupai(SH:603208) Xin Lang Cai Jing·2025-05-13 02:29Core Viewpoint - The company is experiencing significant revenue and profit declines in 2024, with a focus on expanding its dealer network despite challenging market conditions [1][2]. Revenue Performance - In 2024, the company's revenue, net profit attributable to the parent, and net profit excluding non-recurring items are projected to be 3.001 billion, 109 million, and 71 million yuan, respectively, representing declines of 20%, 72%, and 79% [1]. - For Q4 2024, revenue is expected to decline by 28%, with bulk and dealer sales down by 23% and 36%, respectively [2]. - In Q1 2025, revenue is projected to decline by 36%, with bulk and dealer sales down by 35% and 46%, respectively [2]. Business Structure and Strategy - The company is optimizing its business structure, with an increasing share of non-direct sales and non-residential demand, while the share of direct engineering business is decreasing [3]. - The company is actively expanding into non-residential clients such as hotels and schools, reducing reliance on new residential demand [3]. - The dealer network is expanding, with a net increase of 25,951 dealers in 2024, bringing the total to 62,518, and a further increase of 6,303 dealers in Q1 2025 [2][4]. Profitability and Margins - Short-term profitability is under pressure, with gross margins declining due to reduced revenue scale and a lower proportion of high-margin direct engineering business [3]. - The net profit margin attributable to the parent decreased by 16.9 and 3.7 percentage points in Q4 2024 and Q1 2025, respectively [3]. Growth Opportunities - The company is focusing on marketing transformation and expanding its dealer and agency channels to identify new growth points [4]. - The AAM and brand cooperation models are enhancing product offerings and improving profitability, with a significant increase in non-main business income [4]. - Projected net profits for 2025-2027 are estimated at 150 million, 220 million, and 290 million yuan, corresponding to PE ratios of 17, 11, and 9 times [4].