Core Viewpoint - The "Double Lifetime" warranty policy by FAW-Volkswagen aims to eliminate user concerns regarding the entire lifecycle of vehicles, offering a significant advantage over the common "3 years or 100,000 kilometers" warranty by extending it to a lifetime coverage [2][9]. Group 1: Warranty Policy Features - The warranty covers all ten core systems of the vehicle, including the engine, transmission, and chassis, with lifetime coverage applicable to all FAW-Volkswagen models, including both fuel and electric vehicles [2]. - The policy has no hidden conditions, specifying "no limit on years, no limit on mileage, and nationwide support," applicable to non-commercial vehicles, first owners, and those who maintain regular servicing at authorized dealers without any binding consumption or harsh terms [2]. - A network of nearly 900 authorized dealers provides standardized services, addressing the issue of "difficulties in maintenance across regions" [2]. Group 2: Cost Transparency and Maintenance - For example, the average vehicle replacement cycle is calculated at 8 years, with the first maintenance free; users only need to pay for 7 maintenance services, and with a 30% discount package for 6 services, the cost per service is reduced to 470 yuan, comparable to chain repair shops [4]. - FAW-Volkswagen emphasizes transparent service costs to ensure users experience "worry-free vehicle usage" [4]. Group 3: Quality Assurance and Testing - The commitment to a "lifetime warranty" stems from FAW-Volkswagen's absolute confidence in quality, with German engineering integrated throughout the entire process from stamping to assembly and testing [4][6]. - The stamping process utilizes six-stage forming and an 8100-ton press, with all models using galvanized steel plates thicker than 0.7mm, enhancing corrosion resistance; the welding process relies on the German MQBA2 platform with over 85% automation [4]. - Each vehicle undergoes extensive testing, including 1.93 million kilometers of road testing and 45 weeks of durability testing, validated in extreme conditions ranging from -40°C to 60°C [4]. Group 4: Industry Impact and Competitive Dynamics - The "Double Lifetime" policy not only upgrades user rights but also reshapes industry competition, raising service standards across the sector [7]. - This initiative may trigger a chain reaction, prompting more automakers to adopt "lifetime warranties," shifting competition from price to service and reliability, thereby compelling the entire supply chain to enhance technical standards and service quality [7]. - Following the policy announcement, market response has been enthusiastic, with many users transitioning from skepticism to acceptance, leading to a notable increase in sales of the entire fuel SUV lineup, particularly models like the Tayron family, Horizon, and Tourer [9].
品质自信与服务升级 一汽-大众“双终身”质保“卷”对了方向
Zhong Guo Zhi Liang Xin Wen Wang·2025-05-13 03:09