​行业第一 叫叫获权威咨询机构认证少儿数字阅读领导地位

Core Insights - The article highlights that the children's digital content platform, JiaoJiao, has been recognized as "China's No.1 Children's Digital Reading Brand" by the global consulting firm CIC, marking its fourth consecutive year of receiving this accolade, which underscores its leadership in the children's digital reading sector [1][7]. Company Overview - JiaoJiao started in 2006 with paper-based picture books and transitioned to an integrated model of "online content + offline entities + services" in 2018, evolving into a technology-driven children's digital content platform [3][4]. - The platform has been dedicated to children's reading for nearly two decades, focusing on children's interests to create engaging and effective content [3][4]. Product and Service Features - JiaoJiao offers a comprehensive reading growth system, interactive design, and AI-powered personalized learning experiences, serving millions of families and becoming a trusted partner for reading and learning [4][6]. - The content is designed to be both engaging and effective, utilizing various formats such as live-action videos, situational performances, comics, animations, and interactive games to simplify complex knowledge [6][9]. - The platform provides an eight-stage graded reading plan tailored to different age groups, employing a five-step reading method to enhance children's reading abilities [6][9]. Collaborations and Innovations - JiaoJiao collaborates with institutions like Beijing Normal University to develop a scientific reading ability assessment system, allowing for personalized reading guidance based on children's reading levels and interests [6][9]. - The company has partnered with tech giants like Alibaba Cloud and ByteDance to integrate AI models into its educational offerings, enhancing the interactivity and personalization of the reading experience [7][9]. Market Context - The 2024 China Digital Reading Report indicates that the digital reading market in China is projected to reach a total revenue of 66.141 billion yuan, with a year-on-year growth of 16.65%, and a user base of 670 million, reflecting a 17.52% increase [7]. - The children's reading market is experiencing accelerated growth, driven by advancements in AI technology and the rise of "digital native" parents [7][9].