“烟火气”遇上“草药香”：中医药夜市掀起健康养生热

Core Insights - The second stop of the second Traditional Chinese Medicine (TCM) Cultural Night Market in Liaoning Province has launched in Benxi City, featuring over 60 TCM experts and 30 health enterprises, highlighting a shift in public health consciousness from treatment to proactive health management [1][2] Group 1: Event Overview - The TCM Night Market includes four main health sectors: TCM medical services, health preservation, science popularization, and health industry, with 17 functional areas set up for public engagement [1] - The first stop of the TCM Night Market in Shenyang attracted approximately 50,000 visitors in a single day during the May Day holiday, indicating a continuation of last year's popularity [1] Group 2: Changing Health Perspectives - The popularity of the TCM Night Market reflects a new trend in health awareness and consumer habits, moving from disease treatment to disease prevention and active health management [1][2] - A McKinsey report indicates that individuals aged 26 to 30 are the primary consumers of health products, with over 70% of "post-90s" prioritizing health [2] Group 3: Youth Engagement - The TCM Night Market has attracted a younger demographic, with activities designed for children to engage with TCM practices, such as herbal identification and acupuncture techniques [1][2] - Young consumers are increasingly adopting TCM practices, integrating them into their daily routines, such as replacing coffee with herbal teas and practicing traditional exercises [2]