CPIC(SH:601601) Cai Jing Wang·2025-05-13 06:27Core Viewpoint - China Pacific Insurance (CPIC) is leveraging its partnership with actress Sun Li to enhance public understanding and recognition of the insurance industry through the popular TV series "A Good Life" [3][4][5] Group 1: Partnership and Brand Strategy - CPIC's collaboration with Sun Li stems from her role in the TV series "A Good Life," which focuses on various social issues related to insurance, such as healthcare, retirement, and family finance [3][4] - The company aims to reshape public perception of insurance and increase its social acceptance and trust through innovative branding efforts [4][6] - CPIC has previously launched a documentary on critical illness in partnership with SMG, showcasing real customer stories to promote the message that "insurance makes life more secure" [4][6] Group 2: Impact of the TV Series - "A Good Life" has achieved significant viewership, becoming the highest-rated show on CCTV-8 for the year, with over 1 billion views across platforms [5] - The series has sparked deeper discussions about insurance among the public and industry professionals, leading to increased awareness and understanding of insurance topics [5][6] - The characters in the series reflect the evolution of the insurance industry, highlighting the need for a shift towards a more professional and customer-centric approach [6][8] Group 3: High-Quality Development and Transformation - CPIC is committed to high-quality development, focusing on customer value and the professionalization of its agent workforce as part of its strategic goals [8] - The company emphasizes the importance of a professional, warm, and trustworthy agent team, which aligns with its vision for transforming the insurance business [6][8] - The partnership with Sun Li is seen as a way to enhance the recognition and pride of insurance professionals, promoting a positive image of the industry [7][8]