句容农商银行以金融之力点燃城市“烟火气”

Core Viewpoint - Jiangsu Jurong Rural Commercial Bank is actively stimulating consumer potential through various measures, including issuing consumer vouchers and promoting financial literacy, to support local cultural tourism activities and enhance the night economy in Jurong City [1][2] Group 1: Consumer Incentives - The bank has invested nearly 50,000 yuan in consumer subsidies specifically for the "Cultural Gexian Lake Night Activities," offering discounts for citizens [1] - Citizens using WeChat for payments can enjoy random discounts of up to 28.88 yuan, with 8,000 consumer vouchers issued and a redemption rate of 97% [1] Group 2: Merchant Support - The bank has implemented a "fee reduction and benefit" strategy, providing free payment code services to 74 participating merchants within two days, effectively covering all fixed merchant payment channels [1] - During the event, merchants processed nearly 30,000 transactions through the bank's payment code, totaling over 800,000 yuan in consumer spending, with 500,000 yuan in merchant funds deposited [1] Group 3: Marketing and Financial Services - To enhance the event's impact, the bank has adopted an innovative "online + offline" promotional strategy, utilizing WeChat and setting up financial service consultation points [2] - The bank has successfully secured 42 deposit appointments totaling approximately 7 million yuan and 20 investment appointments totaling about 4 million yuan, along with 32 credit card applications [2] Group 4: Future Plans - The bank plans to leverage the increased subsidy policies in Jiangsu Province to further develop its "Xinfuding" retail financial brand matrix, focusing on the financial service needs of urban and rural residents [2] - The strategy aims to drive local economic development through a dual approach of "consumption scenarios + financial services" [2]