深观察 掌管两万亿，兴银理财入市迎挑战，突破口在哪？

Core Viewpoint - The introduction of the "Implementation Plan for Promoting Long-term Funds to Enter the Market" highlights the increasing importance of bank wealth management in the capital market, especially in the context of recent market volatility and the need for stable, long-term capital [2][3]. Group 1: Market Context - In early April, A-shares faced significant pressure due to external shocks, leading to a "Black Monday," prompting several wealth management companies to increase their equity asset holdings to support market stability [3]. - As of the end of 2024, the total investment assets of wealth management products reached 32.13 trillion, with equity assets accounting for only 0.83 trillion, representing a mere 2.58% of the total [3][4]. Group 2: Company Performance - As of the end of 2024, the two leading wealth management companies, China Merchants Bank Wealth Management and Xingyin Wealth Management, managed assets of 2.47 trillion and 2.16 trillion, respectively [3][4]. - The equity asset allocation for these companies was 718.2 billion (2.63%) for China Merchants Bank and 178 billion (0.73%) for Xingyin Wealth Management, indicating a significant under-allocation to equity assets compared to the industry average [3][4]. Group 3: Investment Strategy - Xingyin Wealth Management has diversified its product offerings to include various risk-return profiles for equity-linked wealth management products, aiming to adapt to the evolving market conditions [5]. - The company emphasizes the need to gradually guide clients towards a long-term investment mindset, as the current investor base primarily consists of risk-averse individuals [5]. Group 4: Product Insights - Xingyin Wealth Management announced a plan to purchase 50 million of its own equity-linked products, demonstrating confidence in the market despite recent volatility [6]. - The "Fuli Xingcheng Alpha Daily Open 1" product, which has a significant equity allocation of 45.4%, has shown a year-to-date annualized return of 21.73% since its inception [7][8]. Group 5: Future Outlook - The company plans to optimize its product portfolio based on market conditions and fundamental changes in companies, aiming to balance liquidity management with long-term investment strategies [10]. - The regulatory environment is also evolving, with the China Securities Regulatory Commission advocating for the attraction of more long-term capital into the market [9].