Nan Fang Du Shi Bao·2025-05-13 07:33Core Insights - Meituan is expanding its international presence by entering the Brazilian market with its food delivery service, Keeta, planning to invest $1 billion over the next five years [1][4][5] Group 1: International Expansion Strategy - Meituan's CEO Wang Xing emphasized that internationalization is a long-term strategy for the company, aiming to enhance consumer experience and support local restaurant growth in Brazil [4][5] - The company has previously expanded into Hong Kong and Saudi Arabia, and now aims to establish a nationwide instant delivery network in Brazil [1][4] Group 2: Market Potential and Investment - Brazil is identified as a large market with significant potential, prompting Meituan to invest heavily in local operations [4][5] - The investment will focus on providing comprehensive services and digital tools to local partners, enhancing their business growth [4] Group 3: Operational Insights - Meituan's international business has gained importance since last year, with a structured approach to overseas expansion [5][6] - The company plans to leverage its proven domestic delivery model to accelerate growth in international markets, particularly in regions with higher customer spending and willingness to pay [8]