Sou Hu Wang·2025-05-13 08:50Core Insights - The period from May to June is a peak time for emotional and consumer spending, driven by various holidays and the 618 e-commerce promotion, which serves as a significant opportunity for consumer spending release [1][10] Consumer Behavior Trends - In May, nearly 40% of consumers focused on gift-giving, with Mother's Day (69.0%), Children's Day (47.0%), and 520 (45.0%) being the top occasions for gifts [3][5] - In June, consumers are more inclined to stock up on goods, with 66.1% planning to spend twice their gift budget during the 618 promotion [1][13] - A significant shift in consumer sentiment is noted, with 93.1% preferring to buy in-stock items rather than pre-sale products, indicating a desire for immediacy in purchases [1][14] E-commerce Dynamics - JD.com emerges as the preferred shopping platform for 92.2% of consumers during the 618 promotion, attributed to its advantages in price, quality, logistics, and service experience [19][21] - Over 40% of consumers are willing to pay a fair price for quality products, with JD.com being recognized for its balanced pricing, product offerings, and services [2][19] Promotional Strategies - Consumers express a preference for shorter promotional periods, with over 80% wanting the 618 promotion to last no longer than two weeks, reflecting a shift towards planned shopping rather than impulsive buying [10][11] - The majority of consumers (58.5%) perceive that the 618 promotion began earlier than usual, yet they remain focused on June for the best deals [10][13] Product Preferences - There is a growing interest in domestic brands and AI technology products, with 38.2% of consumers focusing on domestic goods and 34.8% planning to purchase AI-related products during the 618 promotion [16][17] - The trend towards experiential gifts is evident, with consumers opting for practical gifts that also provide emotional value, such as health-related products for Father's Day [5][6] Consumer Expectations - Consumers are increasingly seeking transparency and simplicity in promotional offers, with 46.7% favoring straightforward pricing models over complex discount schemes [15][19] - The emphasis on quality and value is reshaping consumer expectations, with 40.3% prioritizing high-quality products and being willing to pay a fair price for them [15][19]