健康 + 趋势的双重破圈密码，百草味“俘获”年轻味蕾

Group 1 - The core strategy of the company is to focus on health-oriented products that resonate with the consumption concepts of young consumers, leading to successful product innovations and market recognition [1][2] - The company emphasizes a minimalist and healthy ingredient philosophy, avoiding unnecessary additives and using pure ingredient combinations to create nutritious and delicious snacks [2][3] - The company has adopted advanced low-temperature baking technology to preserve the nutritional value of nuts while enhancing their crispiness, and unique natural drying techniques for fruit products to retain their natural flavors and nutrients [2][3] Group 2 - The company has effectively identified and responded to emerging consumer demands, particularly the growing concern for gut health among consumers, exemplified by the popularity of its prunes product line [3][5] - The prunes are sourced from high-quality regions in California, ensuring optimal taste and texture, and the company has implemented a dual pit removal technology to enhance the consumer experience [5] - The company's strategic alignment with market demands has allowed it to maintain a leading position in the snack market while providing valuable insights for the industry to explore diverse development paths amid consumption upgrades [6]