Qi Lu Wan Bao Wang·2025-05-13 09:09Core Insights - The "2024-2025 Shandong Brand Influence Report" was released, providing a comprehensive analysis of brand development in Shandong, based on big data [2][5] - The report highlights the strong performance of educational and cultural brands in brand communication effectiveness, with specific industries achieving "upgrade" levels in online presence [2][3] - Key case studies, such as "Black Myth: Wukong" and "Zibo Barbecue," illustrate successful brand communication strategies that transformed short-term popularity into sustained interest [2][3] Industry Analysis - The report assessed brand communication across 22 industries in Shandong, revealing that education and culture brands lead in communication effectiveness [2] - It identified eight core areas of strong growth, with an average year-on-year increase of 44.87% in the INC index for sectors including listed companies, public brands, and higher education institutions [3][4] Regional Insights - Jinan benefits from abundant educational and corporate resources, while Qingdao leverages its "Good Products Shandong" brand matrix and quality tourist attractions [3] - Tai'an capitalizes on the global recognition of Mount Tai to enhance its tourism brand communication [3] Brand Performance - Notable companies such as Dong'e Ejiao and Tsingtao Brewery excelled among Shandong's listed companies, while "Good Guest Shandong" remains the top public brand [4] - The report utilized the INC index, developed by the research institute, to evaluate brand performance across six dimensions, ensuring precise assessments [4] Strategic Recommendations - The report suggests four strategies for brand enhancement: creating differentiated content, building a comprehensive communication matrix, promoting intelligent upgrades for efficiency, and improving monitoring and evaluation systems [4]